TITLE
Resolution acknowledging the adoption of a Market Based Revenue Opportunity Program authorizing sponsorship and/or commercial advertising opportunities on designated City Assets.
BODY
Whereas, the City of Pittsburgh has developed a Market Based Revenue Opportunity (“MBRO”) Program to maximize the revenue-generating capacity of its Municipal Assets in order to enhance the municipal services and facilities it is able to offer to its residents and visitors; and
Whereas, in furtherance of this goal, the City issued a Request for Proposals for a consultant to assist the City with developing and implementing an MBRO Program and to thereafter implement the policies established by the City by prioritizing and pursuing marketing and sponsorship categories for designated City Assets; and
Whereas, the City also established an MBRO Task Force, composed of City and community representatives to determine desired parameters of the MBRO Program; and
Whereas, based on the input of the MBRO Task Force and various department representatives, the attached MBRO Policy sets forth the rules and regulations governing sponsorship and/or commercial advertising opportunities on designated City Assets.
Section 1. Attached hereto as Exhibit A is the City's Market Based Revenue Opportunity Program Policy, which authorizes sponsorship and/or commercial advertising opportunities on designated City Assets. No MBRO Agreement will be approved or executed until comprehensive Design Criteria Standards have been developed in conjunction with input from community partners involved with parks, open spaces, and design. The Design Criteria Standards will be included as an appendix to the Policy.
Market Based Revenue Opportunity Program
Policy for Sponsorships and Advertising on City Property
I. MBRO Program Background
A. The City of Pittsburgh has developed a Market Based Revenue Opportunity (“MBRO”) Program to maximize the revenue-generating ca...
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