Presenter
Presented by Mr. Shields
Title
Resolution creating the Market Based Revenue Opportunities Task Force (MBROT) which shall investigate potential revenue generating opportunities for the City of Pittsburgh including but not limited to outdoor and indoor advertising on or in all city owned property including, street furniture, website, cable television, naming rights of property or facilities, leasing of facilities for events or telecommunications equipment.
Body
Whereas, the City of Pittsburgh like many other Pennsylvania cities, has been in a fiscal crisis lacking sufficient revenue to its mandated expenditures; and,
Whereas, there exist many opportunities for municipal advertising that could provide a steady stream of revenue for the city to help subsidize many activities and core government services; and,
Whereas, the City of Pittsburgh's Act 47 Recovery Plan, along with the Intergovernmental Cooperation Authority (ICA), recommends that the city more actively pursue a Market Based Revenue Opportunities program to "maximize the revenue-generating capacity of its municipal assets."
Whereas, by creating the Market Based Revenue Opportunities Task Force (MBROT) City Council envisions an entity made up of professionals and community that can evaluate the potential, economic viability and esthetics of such opportunities.
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF PITTSBURGH AS FOLLOWS:
SECTION 1. Council hereby creates the Market Based Revenue Opportunities Task Force (MBROT) which shall investigate and report back to the city potential revenue generating opportunities for the City of Pittsburgh including but not limited to outdoor and indoor advertising on or in all city owned property, including street furniture, website, cable television, naming rights of property or facilities, leasing of facilities for events or telecommunications equipment, and or cooperation agreements with other government entities for marketing opportunities and shall take into consideration the economic viability and esthetics of such opportunities.
SECTION 2. The Market Based Revenue Opportunities Task Force (MBROT) shall include but not be limited to:
a. one member of City Council or designee
b. at least one representative of the advertising profession
c. the Director of City Planning or designee
d. the Director of Community Initiatives
e. the Solicitor or Designee
f. the Director of Public Works or designee
g. the Mayor or designee
h. one member of the general public appointed by the Mayor
i. one member of the general public appointed by City Council
SECTION 3. The MBROT shall be formed and meet within 30 days after final passage of this legislation and shall report back to Council with its findings no later than 60 days after its first meeting.